Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion dirhams in tourism revenue. The first five months of 2026 confirmed this upward trend, according to updates from the board meeting of the Moroccan National Tourist Office (ONMT) held on June 24 in Rabat.
The meeting, chaired by Minister of Tourism, Handicrafts, and Social and Solidarity Economy Fatim-Zahra Ammor and attended by ONMT Director General Achraf Fayda, reviewed the sector’s performance and progress toward the national goal of attracting 26 million tourists by 2030.
International tourist arrivals rose 7% through May 2026, while tourism revenues jumped 21% and overnight stays in classified accommodation increased 9%, the ONMT reported.
“The 2023-2026 roadmap has shown that by simultaneously acting on air connectivity, promotion, investment, quality, and territorial development, Morocco can scale up and compete with the world’s top destinations,” said Fatim-Zahra Ammor.
The board highlighted advances in air connectivity. Contracted seat capacity for summer 2026 reached 7.74 million, up 13% year-on-year, driven by new air bases in Rabat, Marrakech, and Tétouan, and the launch of 52 new international routes in the first half of 2026.
Looking ahead, the ONMT identified several priorities to support the 2030 target: strengthening air links, diversifying source markets—especially China, India, and Latin America—developing maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.
