Eager to unlock new markets for Cameroonian cocoa through direct trading channels, the country’s Commerce Minister, Luc Magloire Mbarga Atangana, reached out in late 2024 to top global chocolate producers—including South Korea’s Dr Hae-Jung Jung. The response arrived swiftly: Dr Jung landed in Cameroon on 5 June 2026 for a working visit that culminated in a high-level meeting at the ministry.

Dr Jung’s visit underscored his firm’s commitment to sourcing premium Cameroonian cocoa. Laboratory tests confirmed the beans’ exceptional quality, prompting him to pledge the purchase of up to 150,000 metric tonnes annually—half of Cameroon’s total output. This bold move signals a vote of confidence in the nation’s agricultural potential.

Beyond raw cocoa, Dr Jung outlined plans to accelerate Cameroon’s industrial transformation. His company intends to replicate its successful model of high-tech industrial parks—already established in Nigeria, Ghana, Angola and Guinea—by acquiring 100-hectare plots across Cameroon. Initial projects include a state-of-the-art melamine and porcelain tableware factory and a line of eco-friendly kitchenware. The investor also expressed keen interest in healthcare infrastructure, reinforcing his long-term commitment to the country’s development.

The minister welcomed the proposals, noting their alignment with government policies aimed at reducing import dependency. He highlighted Cameroon’s stable institutions, abundant resources and youthful workforce as key advantages. Both parties agreed to fast-track implementation, underscoring the mutual trust forged during the visit.

Dr Jung’s sterling reputation, international track record and genuine dedication—evident after over a year of deliberation since the minister’s initial outreach—pave the way for substantial investments that could reshape Cameroon’s economic landscape.